Rio y Sol: Investing in Sports and Community Development

The Idea

Rio y Sol Ventures was born from one foundational truth:
Entertainment is the language that brings people together.

From sports fandom to live music, storytelling to artistic spaces—people connect deeply through shared cultural experiences. Rooted in Houston, we saw an opportunity to spark moments by creating, backing, and investing in ventures that unite communities.

We begin with a bold goal: launch a USL club right here in West Houston. From there, we will support emerging artists, invest in real estate that fuels cultural life, and turn bold, creative ideas into spaces where people can come together, express themselves, and celebrate what makes their communities unique

50+

$1 trillion

Culture/Creative economy contribution to US GDP

USL Expansion teams targeted by 2026

The Founders

Alief native, aviation engineer by trade, music junkie at heart. Wolfgang grew up in Southwest Houston and brings a hands-on mindset from years working on planes. He’s all about soccer, heavy metal, hip hop, banda, and music festivals. He now resides in North Carolina with his fiancée—but continues to fly back home.

Wolfgang Lehr

Cesar Rodriguez

Born in Texas, raised by Houston. Cesar's life stretches from Alief to Cypress, with UH cougar pride in the middle. He’s led revenue teams across industries and brings structure to Rio y Sol's more creative ideas. Big on soccer, hoops, hip hop, and comedy—Cesar's a family man with two kids, two dogs, and infinite playlists.

From Alief to Katy, it’s a vibrant stretch of the city known for its diversity, hustle, and deep creative energy. It’s not just a part of Houston—it’s a world of its own, full of flavor, talent, and untapped potential.

The Location